Marco Messina, angel investor and serial entrepreneur, wrote in his blog The Angel Pitch Guy about the importance of the Executive Summary in the process of securing funding from an angel investment group. Marco had this to say about the Executive Summary:

I said it many times in these posts, but it is worth repeating. If you want to communicate to Angel Investors, your challenge is to be brief and exciting at the same time.  Angels read dozens of plans and pitches a week, thus develop a short fuse stretched to its limit and a deja vu mindset. Every single word you use should be valued as an opportunity to break that fuse and lose your audience.  Furthermore, the specific words used must strike a balance between creating “excitement, belief, opportunity-to-change-the-world,  high expected returns” and projecting a perspective of “naive, smoke-and-mirrors, improbable deal, too-good-to-be-true”.

Sample Executive Summary

Sample Executive Summary

At Angelsoft, we have worked with many entrepreneurs and investors to create a template Executive Summary. Every group can customize their required questions in the Executive Summary, and we aim to make it a versatile tool that all venture investors will value.

Israel :: May.29.2010
Entrepreneur, Startup, Tips