When you leave your plan in Open Deals over a number of months, views and ratings accumulate. Investors can sort by both of these statistics, so the more you accumulate, the higher you appear on the list. Sometimes it takes more than 1 month to gain significant traction with the investor community. Once you do, there can be a snowball effect as more investors see your deal, possibly pushing you to the top of the highest-rated, and most-viewed sorting criteria. In addition, every two weeks we send investors a digest e-mail about Open Deals. The e-mail includes the 5 deals in closest proximity to them, and the 5 highest-rated deals. If you become one of the 5 highest rated businesses, your plan is sent out to all 16,000 Investors that use Angelsoft.