Two things can happen with a startup, you can succeed or you can learn. Roger Ehrenberg wrote a great postmortem on Friday detailing what he learned from Monitor110. His seven deadly sins are:

  1. The lack of a single, “the buck stops here” leader until too late in the game
  2. No separation between the technology organization and the product organization
  3. Too much PR, too early
  4. Too much money
  5. Not close enough to the customer
  6. Slow to adapt to market reality
  7. Disagreement on strategy both within the Company and with the Board

Roger learned these lessons the hard way. Take a minute to read over his post so you can avoid them in your startup.