16,000 investors across 450 investment groups use Angelsoft, but what should you expect when you promote your deal to the investor community?

Companies referred from the investor community are TWICE as likely to get a meeting and TWICE as likely to get an investment than those that only make direct submissions to groups. 21% of submissions to the investor community receive at least 1 referral to an Angel group for further funding consideration.

Right now, submissions with a video average 22 views. That’s 22 serious investors, likely from multiple groups, which are reading through those applications to see if they might be interested. Getting a deal in front of that many investors in such a short period of time is an unrivaled opportunity.

Submissions without a video average 13 views per deal, 70% fewer views than those with videos.

The best way to make your deal stand out is to take the application process seriously. We have found that entrepreneurs who didn’t feel they got their money’s worth had spelling mistakes, didn’t fill out every section of the application (including financials), didn’t understand the type of deals Angels invest in (you can read about those here, here, and here), and lacked a video pitch. These are all vitally important opportunities for you to get an investor’s attention. As an entrepreneur, you’re competing against deals that have all of these components filled out perfectly; make sure you have given the same attention to your own application.

Jason D. Schwartz :: Jun.26.2008
Entrepreneur, FAQ